Quote of the day

“Success is achieved through effort, determination and perseverance.”


Keep that in mind.


Nanakorobi yaoki – Ideas for Business

Or what is the same: “Fall down seven times, stand up eight.” is a japanese saying that I discover this past Thursday in “Ideas for Business”, an event organized by Vodafone in Madrid.

Many experienced entrepreneurs inspired the audience, but there was pone min particular that stand out: Jimmy Wales, founder of wikipedia.

He shared his experience and knowledge with all the audience, responding as well to all of our questions.


If any of you want to view Jimmy Wales intervention un Ideas for Business your can do so un this video:

And always remember, “Nanakorobi yaoki”

6 Tips to Promote your Start up Business

A Social Network Strategy is not usually a priority for a new Start up business, but why is that? – Don’t close any doors before you begin! – We should participate in the community, communicate and explain why people should listen to us and most of all, if we believe in our idea, why not promote it?

Seriously, theres is probably not one entrepreneur that’s not passionate about explaining what he is doing and what he wants to change. That passion is the difference between being one more or being noticed. Here are 6 tips to start promoting your new business:

6. Never give up

Promoting your Start up will not be an easy task. But it is for sure easier than any other daily routine that you need to do. In fact, one of the problems is finding the moment to use the Social Networks, A lot of people spend their day on Twitter,it shouldn’t be your style but sending a tweet from time to time will help a lot. 140 characters don’t let you explain a whole business plan but you can share what you are doing and how you are doing.

It is a slow process but if your product or idea is good, you will see a fast growth, but again, it is not easy and requires time so be patient and keep going.

5. Be active but control what you say

Write when you have something to say. There are no rules in Social Media, but sending tweets every second might be annoying and people will start unfollowing. That’s why you should write when you have something to say. Remember to add value to your tweets as well as a little mystery… it always helps to get more clicks and likes.

4. ¡Hello!

The best thing to do in order to start is to  do a little research. A new business must know what’s going on in their industry. This way  you will know what others are doing to capture the attention of potential clients. At the same time you can also check what Social Networks our target audience uses and how we should approximate them.

Also, take a look at other known companies that have no relation with your sector to learn new ways of communication and their methods… – you might implement a similar one to your business!-.

3. Quantity is confusing

Creating a profile is free, but creating a lot of them might be expensive. It is a common mistake to create different profiles in Social Media to talk about different topics. It is already hard to manage and grow a single account… The only thing you will do is to confuse your potential client.

2. Normal attitude

Create connections and establish a conversation like how you will do it with your friends. Be yourself, just like how you should be on a first date. If you act differently and become too expressive or active, you might bore and annoy your followers.

1. Create a community

It is common practice to invite all your friends to follow you, but getting an unknown  “like” is worth a lot more than all of your friend’s likes together. You can look for your followers or you can just wait until they flourish, but in any case, keeping them relies on your ability to create quality content.

Social Media is not just leisure, but it can be used as a tool to improve your business. Knowing how to conect with your audience  and how to engage with it – you can review our topic “How to build an engaged Audience [INFOGRAPHIC] – is a competitive advantage for your business. Use it!

– Original Source: puromarketing.com

Why is Google+ the place for your Business? #INFOGRAPHIC

Why isn’t Facebook, Twitter, LinkedIn or other Social Network the best place to advertise your business??

Simple, just because  Google+ is THE place… – and you might ask yourself why, right? – Well, that’s why I brought you here this Infographic that explains in a very detailed way why Google’s Social Network is the right place for your business.

It is a very recent Social Network, but the number of users is increasing in a quick pace and it already has about 90 million users.

One of the most important reasons is that it is Google’s own Social Network, and when we talk about Google, we are talking about the most used and advanced search engine, and that is the reason why sites on Google+ are indexed faster than in any other Social Network.

The following Infographic explains it very well

Related articles:

– How to build an engaged Audience [INFOGRAPHIC]

– What colors say about your Brand

– Get Creative with Viral, Crowdsourcing & Gamification

Please, feel free to leave any comments! It is always good to hear your opinions! and also, rate it please! Feedback is important 🙂

Greatest Sport related Ads #Video

Have you ever seen a commercial that gets you pumped up or that made you think it is a really good ad?

Here is a list of some of the best Sports related commercials of the past years:


Pepsi: Uncle Drew


Red Bull: The Art of Flying


DC Shoes: The Hollywood Megamercial


NBA: Where Amazing Happens


Nike: Take it to the Next Level


Nike: Cristiano Ronaldo “Mirrors”

I hope you enjoyed them, you can comment to suggest some more videos so everyone can enjoy them!

My Personal Blogging Experience

Well… it has been a little more than two months since I started with this blog and the truth is that the experience has been pretty good. I didn’t know what I was going to do with this blog and I realized it is a good place to share thoughts and things that you find interesting (I guess that is what blogs are for…so it is not a real discovery!).

I have to say that the WordPress format is very cool and easy to manage although it may be confusing sometimes. I discovered a couple days ago that I had over 100 comments marked as spam (I still don’t know why!)   and I didn’t see them till yesterday so I could not respond to them before… sorry to all of you that wrote and were waiting for a reply . I feel that I have to thank every one of you for visiting this blog, commenting and sharing the posts. All of your comments have been very helpful and encouraging, so again… Thank you!

After a few days of posting, I realized that I like to post news and articles about marketing, advertising, companies and social media, among other topics. And while looking for interesting articles or just by creating the content myself, I actually learn a lot about those topics, I’ have improved my writing skills, learned how to use Social Media for advertising your business, how to improve your positioning by building brand reputation and how to engage your audience among many other things. That is why I recommend you to start writing and blogging if you wish because you will not only be aware of what’s going on out there, but you will also learn a lot about those topics and, therefore, become better at what you like. I really think that improving your skills and doing something you like will be very beneficial for your future.

Talking about the future… and just to close this post, I will give you my favorite quote I have it always in mind whatever it is that I am doing :

Success is achieved through effort, determination and perseverance.