We are surrounded by brands and logos. They are everywhere and take many different shapes, but have you taken a closer look at them? Here there are some examples of hidden messages in logos taht we do not usually see unless we take a closer look:
We will start with “Carrefour”, a French multinational Supermarket. What do you see on it? Two arrows with funny shapes pointing in different directions? or do you see the “C” that lies between those two arrows? Interesting huh? Well, wait to see the rest of them.
Toyota is another logo that has a message, and you might ask… what message? Well, the logo of the multinational Japanese car manufacturer represents the name of the brand itself “TOYOTA” as you can see in the picture.
As we have started with the cars sector, we should also take a look into “Alfa Romeo’s” logo. If you look closer, you will see that the snake is “eating” a person. I don’t know what it really means but I am sure that the Italian brand has an explanation for this.
Big Ten Conference
The Big Ten Conference is an American conference that includes 12 member Universities of the NCAA Division 1 league sports. It is significant that although the name is big TEN, it hosts TWELVE universities, but the logo shows an ELEVEN around the “T”.
This logo has been very studied and observed before. If we take a closer look at the logo of the company that sells “happiness”, some experts say that we could see a white person spiting on a black person. I have rotated the angle so it is easier to identify both persons. It is true that we can see two faces but it is not clear if one of them is black, or if the other one is “spiting” over him.
And finally, we can see the logo of my home University. It could seem like a regular logo of a regular university, but if you examine it closely, you can identify a light bulb in the middle of it. I think it is a great idea to display a light bulb in a University’s logo since it represents the knowledge and ideas of people.
This are some of the logos that contain different messages in their shapes. All of them are among the most creative pieces of work and very well related to what they represent.
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